3 Reasons Your Website Might Fail To Attract Enough Customers

by: Michael Cheney

Virtually all website owners concentrate their efforts and energy into  getting more visitors . With business owners this effort is spent on getting more and more new customers. What many people forget – with both their website and their business – is that getting new customers (or visitors) is only a small part of the equation for success…

Reason For Failure No. 1 – The ‘I am God’-Syndrome

God got his name from being able to do anything and everything and be everywhere at once. Despite what we are taught from an early age many people still insist on believing they themselves are God. Ever found yourself answering the phone, making a sale, running a sales meeting, welcoming customers and doing your company’s accounts all in one day? Sure you have. You’re trying to be God and do everything and be in more than one place at one time. You will fail. People do this with their website too.

Rather than just stopping at providing content (which is where you should stop and hand everything else over to the professionals) some people think that despite no professional training or education in the subject they are experts in web design, website marketing, graphic design and business consultancy. Remember – stick to what you know, leave everything else to the experts. Your job is to run your business – not to run around like a headless chicken trying to create a website, market a website, do the books, answer the phones and make the tea.

Reason For Failure No. 2 – ‘Build It And They Will Come’

Ah yes. The halcyon days of the early 1990s when anything seemed possible and merely owning a domain name or funky web address meant certain success and riches beyond your wildest dreams. "Build it and they will come" is what they said. They were wrong.

Disaster after high profile disaster came crashing down into a pile of dotcom carnage as the millions poured into the idea pit were consumed by fast-spending entrepreneurs who possessed more pairs of trainers than they did explanations for where the profit was going to come from. Just remember – there are more web pages in the world than there are people so if you really think that just building a website is enough it’s time for a serious re-think. You’ve spent the money on graphic design, content, domain names, hosting, web design and testing and your site has just gone live. Congratulations – you have just completed step 1 of 1000,001 in having a site that generates business for you.

You now need to market the site – just as you need to market your business when it first starts – advertising, fliers, yellow pages, referrals, networking, cold calls, direct marketing, mail shots, radio slots, events, conventions, product launches, press coverage etc. A website is exactly the same. Don’t forget the new statement for the new age of new technology:

Build it and they will say – ‘I can’t find it!’

Reason For Failure No. 3 – You Choose The Wrong Website Marketing Company

It’s difficult isn’t it? There are so many to choose from how do you know where to start? Well word of mouth recommendation is always a good indication. Failing that you can look at the key areas that are likely to indicate the quality of their service. For example, ask these questions; Do they offer guarantees of any kind on their results? Do they proudly display testimonials from satisfied customers on their website? What is their profile on the web like, can you find them easily? Do they have detailed case studies explaining how they have helped other businesses? Do they have a long-standing track record in the industry and wide client-base?

There is no real way to avoid making the wrong decision but if you keep learning more and more about website marketing you will be arming yourself with enough information to at least reduce the risk of choosing the wrong company.

Do You Need Internet Marketing For Your Website?

The question as to why internet promotion is required for a web site is being asked by a number of industry people. Several industry houses have web sites developed and hosted only to show their attendance on the internet.  

Internet fef Marketing Businesses – Home Business Marketing

Yet, depending on the client’s needs, Internet marketing businesses do offer other kinds of services too. Thus, there are web site marketing strategies, search engine marketing, keyword marketing, sales lead management, sales leads 

Why More Companies Are Using Internet Marketing?

Search Engine Marketing is possibly the hot topic in the internet marketing industry. All companies at the present have a website, and to build up a visibility on the web they employ search engine optimisation to obtain high rankings 

Search Engine Optimization – All You Need to Know About SEO 

Search engine optimization makes use of several marketing strategies in order to increase the site’s performance. SEO deals with search algorithms which are used to improve the marketability of the particular website. How To Make A Search Engine Optimization Company Work For You Moe Tamani asked: Search engine optimization is a marketing… Arizona Search Engine Optimization Services Rajeev Rajagopal asked: In today’s competitive Internet marketplace

P.S. Are you happy with what your website is earning? What if I told you I knew someone who makes $19,156 a month just from AdSense? You need to see this:
http://www.adsense-videos.info

About The Author

Mike Cheney, www.magnet4web.com

You can get free access to lots more of my articles plus a FREE Special Report "How To Turn Your Website Into A Customer Magnet" worth a value of 47 ($85) here: http://www.magnet4web.com/website_services/?page=freeguide

Technorati Tags: internet website marketing, search engine marketing website design, website marketing broward

Attack Of The Killer Google Zombies!

by: Michael Cheney

Why did I created  Delta Sqaudron Program ?

I was walking along the beach front this week with the warm sunshine in my face. You would think I’d be happy right? Wrong! I was absolutely raging mad!

Why?

Because I can’t stop thinking about people the world over who are turning into Killer Google Zombies!

Don’t forward this email onto people of a nervous disposition because I really can’t restrain myself any longer.

Picture the scene if you will…

[A conversation last week though it could be this week or the next - it happens all the time...]

Anon: "We want lots of people to find our website but it doesn’t seem to be happening for some reason."

Michael: "Can you tell me some of the methods you’ve been using to market your website?"

Anon: "Well really we’re just waiting for Google to update and then we’ll be fine. Once that happens our problems will be over."

Michael: "What else are you doing to market your website?"

Anon: "There isn’t anything else you can do is there?"

[Michael slaps head..]

**In Search Of The Holy Google Grail

Yes – it’s the attack of the Killer Google Zombies. People that think Google IS the Internet. Google is not the Internet. Google is not the search engines. Google is one search engine. That’s all.

There are millions of Killer Google Zombies out there right now just staring at Google looking to see whether they are ranked on page 124 or 125. Wasting their energy, efforts and life in pursuit of the Holy Google Grail – The Number One Ranking…

The Single Best Way To Get Customers To Your Website

If there is one single and most-important fact I have learned in the past 9 years about how to get customers to your website it is this:

There is no one single way!!!!

If you’re looking for the ‘magic bullet‘, the ‘ultimate secret‘, the ‘hidden treasure‘ or any other cheese-tastic analogy that you care to mention – forget it. Stop looking for that one "killer way to explode your website’s traffic levels over night" – it doesn’t exist.

You need to start seeing the wider picture and leaving the Google Zombies to it. You need to try other search engines, try links, try online advertising, try developing partnerships with other websites, try  viral marketing techniques , try dispersing your message on other people’s networks, try creating multiple websites for different niches, try an affiliate program, try getting listed in directories, try launching an email marketing campaign and try tattooing your website address onto your forehead.

Whatever you do please promise me you will try lots of different things and not turn into a Killer Google Zombie!

Michael Cheney

Google Search Options

The time based search option for example is an exact replica of the feature found in the advanced options. It lets a user narrow down search results by time. The remaining options on the other hand are not the same and can change Google 

The sandbox and Google Search Options

This do fef es not look like more than the advanced search parameters offered in the advanced options on first glance. This is true for some of the search options displayed in the sidebar. The time based search. 

Google Search in real-time

As you could in the past, via Google’s Advanced Search page, the new search options page also lets you browse relevant links from the past 24 hours, the past week, or the past year.

Google introduces New and advanced Search Options

The Internet search giant “Google” has now introduced some new and advanced search options to simplify our searches. You can watch out the video to check.   

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

About The Author

Get hundreds more proven, practical and painless internet marketing tips and tricks plus FREE internet marketing products worth 159 ($288) here: http://www.magnet4web.com

Technorati Tags: advanced google search, affiliate program, viral marketing techniques

5 Totally Free Website Marketing Tools

by: Michael Cheney

  I’ve collected some really cool free products for you that will help with your website marketing efforts. What do I want in return? Nothing!

Free Tool No. 1 – How To Keep Track Of Your Google Rank Without Wasting Hours

This is a very nifty tool that let’s you keep track of where your website is listed in Google.com for your key phrases. You can also input other websites and keep track of them as well (you didn’t hear me say ‘competitors’ did you?).

Download it, install it, run it. Simple.

http://www.cleverstat.com/google-monitor-query.htm

Free Tool No. 2 – How To Check For Broken Links

One of the things that can really annoy visitors to your website is if you have links that simply do not work. Well worry no longer! You can now insert the web address of the page you want to check and this brilliant little tool will run off and check every link on your page to make sure that it works okay – how cool is that?!

http://www.siteowner.com/badlinks.cfm

Free Tool No. 3 – How To Check The Speed Of Your Homepage

It’s essential that your homepage is optimised so that it loads up on people’s screens as quickly as possible. You can use this handy tool to simulate how long it takes your homepage to load up at different connection speeds. The tool will also provide you with some handy tips on how you to speed up your homepage.

http://www.websiteoptimization.com/services/analyze

Free Tool No. 4 – Free Web Tutorials, Reference Materials and Resources For Your Website

Whether you have created your own website or someone else has built it for you the following resource is a great place to learn more about web development. Even if you don’t develop your own website you can access the free, simple tutorials to grasp the basics of web design.

The site has lots of free tools you can just copy and use straight on your website, tutorials on different aspects of web design and bulletin boards where you can discuss problems with other website owners.

http://www.bignosebird.com

Bonus Free Tool No. 5 – Seven Part Internet Marketing Course

Get a free training course on website marketing that includes a one hour audio seminar, special reports and more here:

http://www.magnet4web.com

Enjoy the freebies!

Michael Cheney

Internet network marketing Tools 

Next time you notice your competitors website rank on 6 of the top 10 positions on google, a closer look at will reveal these video methods to gain at least one of the spots. About the Author: Pete Jennings works for an Irish web design

Do You Require SEO for Your Website?

Besides to search engine optimisation, we enclose other techniques which are extraordinarily admired nowadays to acquire traffic to your website. One such technique is known as social marketing. Social marketing is a way to market your services or products on communal websites akin to Facebook, Tagged, and Orkut etc.

Great Marketing Tools

The blog is a very versatile tool, which can be used for marketing, advertising and direct selling. The best part is that it does not require any fancy designs or graphics, as a website does, so you can concentrate on what you want to do

Five Great Ways to Get Traffic to a Website

Viral Marketing. Viral marketing is a great way to expand your site beyond your target audience in hopes of getting more people interested. To make this work, you need to make sure your website is well designed so that it is worth being spread around. Afterwards you can start advertising in social networking sites and forums and then let them spread it around 

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

About The Author

Michael Cheney is the Author of The Website Marketing BibleTM:

"Your bible is superb! The world needs to read it and learn from it." – Jay Conrad Levinson, Author of "Guerrilla Marketing"

http://www.websitemarketingbible.com

Technorati Tags: Check For Broken Links, Check The Speed Of Your Homepage, Free Web Tutorials, website marketing, Website Marketing Tools

What are you going to learn in Delta Squadron Program?

The tactics you’re about to discover in this free video are so important it hurts

( seriously, they’re *that good* )

You see, you’re going to learn how to use "exploding wealth grenades".

These are tactics that leverage existing stuff you already have to explode your wealth and multiply your money.

PULL THE PIN AND WATCH YOUR WEALTH EXPLODE..

The case study you’re going to see shows a company using Wealth Grenades to pull in $1.8 Billion using tactics that you can directly COPY:

 Watch Secret Copy Video  

You need to watch this right now, take notes as you watch and start applying everything you learn.

This is pure marketing gold;

 Watch Secret Copy Video  

New Delta Squadron Video…Exploding Wealth Grenades

Increase your wealth by using tested tactics that you may not have thought about before. Watch this video as Michael Cheney explains what Exploding Wealth Grenades are.   

Read This Before Buying Delta Squadron

“Exploding Wealth Grenades” are ways of multiplying your money with video training, which Michael says could be a stand alone product itself. The “Supernova” module will teach you how to explode on the scene within your marketing niche 

Case Study – $1.8 Billion – Marketing Gold! | DELTA SQUADRON

The case study in the video shows a company using Wealth Grenades to pull in $1.8 Billion using tactics that you can directly COPY. You see, you’re going to learn how to use ‘exploding wealth grenades’.

Technorati Tags: Delta Squadron Program, Exploding Wealth Grenades, make more mony online

How To Top The Medal Tables With Your Website

by: Michael Cheney

Improve Search Engine Rankings

Sneak peak at the  Delta Squadron Program

You can achieve success with your website of Olympic proportions – here’s some help to get you started..

The Olympic motto is "Citius, Altius, Fortius" meaning "Swifter, Higher, Stronger" so let’s talk about how you can improve your website in each of these ways..

Making Your Own Website Swifter

The swifter your website is – the quicker it will appear on a visitor’s screen and the less likely that your visitors will sprint away from it for good with a quick hop, skip and jump. Make your website swifter by: Having less images on the homepage Removing bulky Flash intro pages from your site Remvoing any animations / sounds on your homepage unless you feel your website would be utterly worthless without them…

Making Your Website Higher

You want to at the top of the search engines don’t you? Well, follow these simple steps and you’ll be vaulting up the polls in record-breaking time: Play by their rules and read their instructions – every search engine has different criteria for accepting websites, never try to ‘beat the system’ Use the right bait: make sure you are using phrases on your website that your potential customers are actually typing into the search engine in the first place Make sure your website that has great content on it that has been created with people in mind and not search engines

Making Your Website Stronger

How strong is your website at getting its message across? You can get your message across more strongly and effectively by: Using short sentences, bullet points and punchy text Backing up your message with key selling points and benefits Reducing the number of messages and options you present to visitors Using carrots: don’t be ashamed to entice people to get in touch with you or make an enquiry

Good luck getting that gold medal for your website!

Michael Cheney

How To Increase Your Rankings Through Search Engine Optimization 

Using search engine optimization properly will greatly improve your visibility in search engine results and thus will improve your site traffic and sales. About the Author: If you own a website then you will definitely want visitors. 

How Changes In Algorithms Can Affect Your Page Rank 

How changes in Search Engine Algorithms Can Affect Your Page Rank All search engines, especially Google, perform regular updates to their algorithms to improve the relevancy of search results. These updates are sometimes relatively 

How to Use Blogging to Increase Your Search Engine Ranking?

To determine how powerful your blogging can be in improving your search engine position, several factors need to be taken into account. Blogs get picked up by search engines quickly, but you need to make sure that your blog is optimized

Using Social Media to Boost Search Engine Results

Most of us are well aware that the search engines frequently change their algorithms to improve search results for users (and foil spammers), which can make it challenging for small businesses just to keep up. One of the most critical components to getting top search engine rankings is the number of inbound links and link popularity a web site is able to build. Although there are several existing link building strategies available to small businesses 

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

About The Author

Michael Cheney
You can get hundreds more proven, practical and painless internet marketing tips and tricks plus a Free 32-minute Audio Masterclass "From Zero To Hero" – worth 79 ($145) here: http://www.magnet4web.com/

Technorati Tags: AdSence, delta sqaudron, improve search engine rankings

3 Tips For Writing Content That Will Make You Sales
by: Mike Cheney

Free Article for  Delat Squadron Program  users

Content is king. Without content your website is an empty shell, a skeleton with no flesh, an empty vessel. Content can redeem the worst designed website. The right content can make your phone ring off the hook and flood your inbox with people wanting your product or service. Content is the most important ingredient in the recipe for your website’s success. If you have engrossing, valuable and relevant content you are onto a winner..

Tip 1 – Keep It Customer-Focused – What You Like Is Irrelevant

I land on the homepage. I want to buy a bathroom from this company. I want to know what bathrooms they have available. I want to know how much it will cost, when they can deliver, if they have any special offers and what their previous customers have said about them. Instead, upon landing on the homepage I get the following all-time classic;

"Welcome to ABC Bathrooms. Our company was formed in 1985. Our Managing Director John set up the company at the age of 25 after spending thirty years in the position of.."

Who cares?! I want to know exactly what you sell and how much it will cost me. I have 10 spare minutes today to find this information out and if I don’t see it on your site in a few seconds I will click off to your competitors so don’t bore me with the life story of your managing director. I do not care. Give me content that I like – not what you THINK I would like. Key difference.

Tip 2 – Sell Benefits, Not Features

Potential customers do not want to know how your product was built, how old the production manager is or what colour the wallpaper is in the production plant – they want to know how buying it will enrich their lives. They want to see evidence for the benefits of owning your product or using your service. People don’t buy things – they buy benefits and they buy feelings. People buying a Ferrari are not buying a mode of transport they are buying prestige, luxury, envy, success – they are buying a symbol, a way of life.

Think about your product or service from a customer’s point of view – what are the real, measurable and provable benefits to them of buying from you? Include these over and over in your content and it will bring more sales for you. Don’t be afraid of blowing your own trumpet – stick the benefits right on the homepage for a start!

Tip 3 – Include Calls To Action – Everywhere!

Excellent – you’ve written killer content and people are coming back to your website time and again for the information. Your traffic figures are shooting through the roof. It’s brilliant! You can’t believe you’ve cracked it. And then you look at the number of orders placed last week – zero. Oh. What happened there? Better to have one person visiting your site each month who actually places an order or produces a sales lead rather than have 1000 people who do neither.

If you don’t have clear benefit-focused calls to action peppered throughout your content people will not get in touch with you or place that all-important order. You hook them in with the winning content and then you offer them more information vial email or a free quotation if they phone you – anything! You must have calls to action present throughout your site – combine this with the other two tips and you are on the way to having content that actually makes you sales.

Writing Search-Engine Friendly Content

Fortunately when it comes right down to it, one of the most consistent, tried and true methods of search engine optimization is simply writing search-engine friendly content, which is something anyone can do if they follow 

Best Ranking: Writing article for search engines

Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings. 

Online Income Startup System Search Engine optimization

If you are promoting your website thru photos and not by efficient content, then you will find corporations that will give you great content writing services. Content writers focusing on SEO marketing will make articles that are about your website optimization involves changing non-content text so that it’s more sure to get picked up by search engines. This will be quite impressing for those you are taking interest in your website. 

How To Write For Search Engines

Although it is evolving and maturing still, and will continuously do so, we can define some of the tried and tested steps of content optimization to help unique pages place at or near the top of search engine rankings. SEO content writing at its best balances art with science, blending the craft of engaging the reader with the dispassionate analysis of keywords on a page. Follow best practices, but fill each article to the brim with information useful

Michael Cheney
Sales & Marketing Director, magnet4web.com

P.S. Are you happy with what your website is earning? What if I told you I knew someone who makes $19,156 a month just from AdSense? You need to see this:
http://www.adsense-videos.info

About The Author

Are You Getting Your MagnetMail? – Mike Cheney’s World-Famous Free Magic Mail To Make Your Website Magnetic, Get Yours Now: www.magnet4web.com/website_services/?page=magnetmail

Technorati Tags: Content writing and optimization

Secrets for Delta Squadron Program

Marketing with right words make more money

There’s an unspoken truth in marketing that I’m going to lay bare for you right now..

( few people have ever dared talk about this )

Are you ready?

Here goes..

Without WORDS marketing doesn’t work.

There you go – I said it. It’s out in the open now.

Without WORDS marketing might as well be broken.

WORDS are at the center of all the marketing you do.

Whether it’s emails, blog posts, telephone conversations, salesletters, videos or audios.

SO WHAT’S THE PROBLEM?

The problem is that you need to use the RIGHT words that make you money.

Just using any old words is not enough and you could spend an entire lifetime trying to discover WHAT the right words are..

But don’t do that.

Just watch this cool video instead that will show you, STEP BY STEP the right words to use – the words that will make you money:

Secret words that makes more money

PS You can have the best product in the world but if you don’t use the right words nobody will ever buy it. Watch this to discover which words will make you money;

Secret words that makes more money 

How to Systematize and Energize Word of Mouth

Word of mouth can become a keystone to your marketing efforts, the one around which everything else revolves. Chances are that right now your word of mouth marketing is more like a wild haired little sister that everyone gave up trying 

Are You Sure You Are Selecting The Right Keywords?

Selecting the right key words is an important part of internet marketing; ensure that your site will be one of the first ones that people see when they they search using Google or Yahoo. 

Business Marketing Strategy – Marketing Your Business

You might as well be searching for the best business marketing strategy which would be best for your business on the Interment, right? There are many ways for you to be able to gain a lot of strategies available. This is for the reason that search engine are what people visit to key in the words that they search for, and that is where the search engine ranks the information which matches the key words that were typed 

Technorati Tags: make more money, mako more money online, marketing online, Marketing with right words

Google’s AdSense Soon To Have New Rival?
by: Michael Cheney

Free Article for  Delta Squadron Program  users

A large part of Google’s multi-billion dollar annual turnover comes from its nifty AdSense advertising program. The software enables website owners to drop in a piece of code to their pages that then serves advertisements provided by Google.

How Does Google AdSense Work?

It all works dynamically and the adverts that are displayed based on the content of the page. So if a website owner places the Google AdSense code on a page about holidays then holiday ads are delivered onto the page automatically by Google.

Everybody wins because when people click on one of the ads – the advertiser gets a visitor, Google can charge a rate for the clickthrough and the website owner who is serving the ad gets a share of this revenue.

It’s been an excellent model for all parties concerned and especially as Google has enabled even small website owners to take part which means accumulatively Google’s advertising real estate is absolutely vast.

Is The Monopoly Over?

But there may be trouble ahead for Google as, according to sources at CNETNews, Yahoo! is planning a very similar service to challenge Google’s.

The two search giants have been up against each in the search advertising arena already but it is only now that Yahoo! seems poised to launch a monopoly-breaking attempt on Google’s AdSense program.

This is all great news for smaller website owners as it means the two search goliaths will be vying to provide the best service and offering the best rates to compete for the lucractive ad space.

When Should You Accept Advertising On Your Website?

Well it’s a difficult call. Do it too soon and you risk deterring visitors from staying on your website. Do it too late and you’ll find that when you DO finally implement it people might not have seen it coming and they may leave your site in droves!

The best policy to adopt is, just like Google, to focus on RELEVANCE. Don’t bombard your visitors with advertisements that are totally unrelated to their needs or interests or totally separate to the content you provide on your website.

And remember – often times it can be better to foster relationships and trust with your visitors with one eye on the longer term view rather than hit them with ads to make a small amount of cash in the short-term.

How To Make Passive Income Online With Google Adsense 

Almost anybody can easily learn how to make money with Google Adsense. Before we enumerate the steps, let us understand how it works first. Every time a keyword is typed on Google, the search results page will also display paid

How to make income with Google Ad Sense

This is a simple guide to show you how to make money with Google Ad Sense. Google AdSense basically puts ads on your website that are related to your website content. You get paid when someone clicks an ad.   

How To Make Money With Google Adsense – Earn Passive Income Online 

Almost anybody can easily learn how to make money with Google Adsense. Before we enumerate the steps, let us understand how it works first.  

How do you make money off of google?

Many sites on the Internet rely totally upon advertising for their revenue. Some sites advertise to help cover server costs and others advertise to make pure profit. Whatever you need as far as revenue for your website, Google’s Adsense 

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

About The Author

Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of ‘The Bible’ here: http://www.websitemarketingbible.com/marketing/.

Technorati Tags: google adsence, how to make money with google adsense, make money, make money with google adsence

Using This One Simple Word Helped Treble My Site’s Profits

by: Michael Cheney

What are the top search words on the web?

There is new  Delta Sqadron Program  wich is going to help you to make profit online. Everybody is looking for the right words to make money. So, what are the right words to make you more money?

This article is very important.

In fact, the chances are it will give you more sales from your website. Now I’m not suggesting you’re low on sales but we could all do with more sales right?

I first started using this word on my website about a year ago. Using the word changed the whole focus of my website, my business and my life!

Sounds unbelievable doesn’t it?

But it’s not, it’s entirely true and I want to share it with you.

You want to know what this word is don’t you? Okay then – no more messing around then.

This word is the reason you are reading this article and the reason you carried on reading after the first paragraph. Have you guessed it already? The single most important word you need to use on your homepage is "YOU"!.

You. You. You.

Using ‘YOU’ Brings Success

Using the word ‘you’ on your homepage can have dramatic effects on how effective your website is at converting visitors into enquiries and sales. Using the word ‘YOU’ gets across your business’ message in the only way that truly works – from the customer’s point of view.

Now you might be thinking this is all obvious stuff. And it is! But just remember to look at the next few homepages you visit and see how many site owners are not following this simplest but most effective of rules.

Most businesses fall into the trap of wording things in this way:

"We provide such and such a product. We are industry-leaders.. We are based in .."

What you should be doing is changing the entire angle and ‘voice’ of your website around from an anonymous corporate ‘brochure-type-speak’ into a more personal YOU-focused angle. Take a look at my homepage and you’ll see what I mean – www.websitemarketingbible.com. Now take a look at your homepage – how many ‘YOU’s have you got on your page?

So Why Is Using ‘YOU’ So Important?

Because YOU are the most important thing in YOUR universe. You don’t want to hear about me, my company, what we do or what our strengths are – you want to hear what’s in it for YOU.

Studies show that you should have around 70% of all sales and marketing literature comprised of words like ‘YOU’, ‘YOUR’, ‘YOURS’ etc. This might seem like an uphill struggle at first and your initial attempts might not read too well but you will soon get the hang of it.

Can You Play YOU-Gymnastics?

You can actually start treating it like a game. It takes time but eventually you will master the skill of turning any sentence around from a ‘WE’, ‘US’ or ‘OUR’ statement into a ‘YOU’ or ‘YOUR’ statement.

I urge you to revamp your homepage and get rid of any ‘WE’s or ‘OUR’s that you have and reword everything to put the customer at the heart of the matter. Now we’re just talking about the homepage here but really you should be applying this principle to your entire website.

How The Word "YOU" Changed My Life

When I first learned of this golden rule it changed my website totally. I went from talking about my business and products on the site to talking directly to my customers and putting things across in a way which meant most to THEM. It also made me take a step back and re-draft all my corporate literature adopting this same YOU principle. But the story doesn’t end there..

I realised that putting ‘YOU’ at the heart of my business communications and my business as a whole was actually the starting point for something far deeper. Ask any successful person and they will tell you that ‘givers gain’ – that is, if you give first and receive second you will achieve more than the person who takes first and thinks of giving afterwards.

It was then that I realised that I needed to start putting the ‘YOU’ at the centre of my whole life. I realised that to every other single person in the world – they were the most important thing that existed.

I listened more and made better relationships.

I empathised more and made more sales.

I gave more and felt more rewarded.

I could go on but feel that YOU need to go off now and start implementing this powerful technique for YOUR website!

I wish YOU great success!

Michael Cheney
Author of The Website Marketing BibleTM

Search Behavior: Search Engine Optimization

In fact, the word “search” has come to mean querying behavior only. In reality, as I mentioned in Understanding Search Usability, “search” consists of a wide variety of behaviors. I like to think of search as the follo fef wing equation: … They want the right web page(s) to appear at the right time for the right searcher goal. Is the searcher ready to buy? Then the SEO professionals should optimize a product or category page 

Google Search Share Hits All-Time High

The search market’s growth has accelerated: Search volume among the top 5 search engines increased 39% year-over-year in April, according to comScore. That’s higher than the 33% year-over-year growth in February and March. I have been a gmail and google search user for less than a year. I love it.. Search gmail and one word like the name of my bank and every communication with my bank comes up quickly. 

Structured data is the new search engine optimization

Initially, Google’s adoption of RDFa will disrupt the current approaches to Search Engine Optimization (SEO). With Google entering the RDFa game, the words "semantic markup" will get redefined.  It provides a glimpse into the future of search, and tempts us with the possibilities of the semantic web. Right now, Google has a database of pages. If you read beneath the lines of their announcement, what Google is really asking 

Mike Cheney is making over $19,000 a month just from AdSense and his videos show you how he does it: http://www.adsense-videos.info

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Michael Cheney
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